DATA PROTECTION DECLARATION
We are aware of the importance of the processing of personal data for the user and accordingly comply with all relevant legal requirements. The protection of your privacy is of utmost importance to us. Please read the entire data protection declaration to fully understand our actions.
Contact and Data Protection Officer
Julius Jacobi (Managing Director)
How We Receive Information
We receive information (including possibly personal information) from different sources:
FRAEND GmbH offers a Service by means of which Users can rate products in Online-Shops and subsequently enter into a direct interaction with other active Users. Our Service automatically stores a Cookie on the user's Computer, which allows us to summarize rating results in a statistically effective way and to optimize our service and the information displayed for the User's benefit. This Cookie is based on a randomized online identifier.
The additional data collected includes the category of the content of the visited website, the type of FRAEND Tool that was used, the language of the content, browser, operating system, device type, location information and whether you submit a rating or click or interact with any other content. This information is combined with the identifier to form a user profile. The user profile does not contain any names, postal addresses, telephone numbers, e-mail addresses or similar personal data.
The data collected will be used, among other things, for the following purposes:
Statistical information helps to understand trends and customer needs so that they can be taken into account in new products and Services as well as to improve existing products and Services.
If you do not wish to do so, you can object to this via our Cookie Opt Out function: [coming soon].
In addition, we only collect personal data to the extent and for the purpose for which you voluntarily provide us with the data, i.e. as part of a registration. This information may be added to an existing User profile (see "Uses" paragraphs 1 & 2) or compiled into a new User profile. The User profile may contain names, postal addresses, telephone numbers, e-mail addresses or similar personal data. Examples include marketing communications, requests from you, or information we collect from you to enter into a joint business relationship.
If user information or user profiles were collected by registering or using Tools in the Online-Shops of our confidential partners, they can theoretically also track your FRAEND usage and, if necessary, use User profiles for marketing communication.
If you do not wish to do so, you can object via our Opt Out function: [coming soon].
Legal Basis of Data Processing
Basically, the data processing takes place on the following legal bases:
When we collect and use your personal information for legitimate interests (or that of a third party), that interest is usually in the provision of our Services and our commercial interests. For example, answering your inquiries, improving our Tools and Services, marketing or preventing illegal activity. We may have other legitimate interests and, if appropriate, we will make it clear to you at the relevant time within the Tool which legitimate interests they are.
Data Security Measurements
We have taken extensive technical and organizational measures to safeguard your information against possible risks, such as unauthorized access, unauthorized modification or dissemination, loss, destruction or misuse. The complete measures can be found here: https://safety.fraend.com/.
Actions include, but are not limited to, the safekeeping of your data in secure, firewall-protected, and through other means secured servers running at certified facilities. Strict internal guidelines determine who has access to and what volume of data within FRAEND GmbH. In addition, it is ensured that only employees of FRAEND GmbH and our confidential partners have access to your personal data and we work continuously to improve our security standards if suitable new technologies are available.
In order to protect your personal data from unauthorized third-party access during transmission, we secure the data transmissions using SSL encryption if necessary. It is a standardized encryption method for online services, especially for the Web.
While we perform the steps outlined above to ensure that your data is safe in our system, data transmission over the Internet can not be guaranteed to be 100% secure. For that reason, we cannot guarantee the security of the information you provide to us. You do this at your own risk.
You can contact us for questions about the above points at firstname.lastname@example.org.
We respond to any requests we receive from individuals wishing to exercise their privacy rights in accordance with applicable privacy laws.
We store your data,
Requirement or Obligation to Provide Data
Unless specifically stated during the collection, the providing of data is not necessary or obligatory.
Cookies are small files that your browser places on your device in a designated directory. These Cookies can be used to determine, for example, whether you have visited a website before. Most browsers accept Cookies automatically. However, you can set your browser so that no Cookies are stored or an explicit consent is required before saving a Cookie. In addition, you can delete previously set Cookies at any time.
For more information about blocking Cookies in your particular web browser, see allaboutcookies.org.
Please note that disabling Cookies may result in restrictions on the use of our website and Services.
Depending on the Service, we store the following Cookies under the Domain fraend.com:
We also use data provided by our partners and third parties to supplement the User profiles of FRAEND GmbH, thereby improving our results and making them more informative.
FRAEND GmbH makes reasonable efforts to ensure that all its service providers are subject to confidentiality and non-use obligations and are required to process personal information in accordance with the applicable laws only in accordance with FRAEND GmbH’s instructions in a separate data processing agreement.
The advertising displayed by the Services of FRAEND GmbH is partly optimized for you by the anonymous collection and processing of your usage behaviour, so that you are shown advertising tailored to your interests. A Cookie is stored on your Computer for this purpose. Behavourial targeting and retargeting is carried out by third-party companies that also advertise websites of other providers. These third-party companies then create the aforementioned User profiles themselves using Cookies and use their respective targeting systems to select the collected data for the purpose of User-oriented advertising.
In addition to the common methods of blocking and preventing Cookies via the browser, you also have other options for deactivating Cookies with regard to usage-based advertising: the BVDW preference manager, www.meine-cookies.org/cookies_verwalten/preeferenzmanager-beta.html, and the YourOnlineChoices preference management, www.youronlinechoices.com/de/praferenzmanagement/.
With the Dashboard the FRAEND GmbH provides a Service, through which Online-Merchants can carry out direct remarketing of their website visitors. Online-Merchants can use the Dashboard to analyze user information (see "Uses") and to optimize some of their marketing and communication offers for you.
Like almost every website operator, we use tracking software analysis tools to determine the frequency and number of Users on our website.
In order to optimize this website and our Services, we use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are stored on your Computer and enable an analysis of your use of the website. The information generated by the Cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA and stored there. However, if you enable IP anonymization on this website, your Google IP address will be truncated beforehand within Member States of the European Union or in other signatory states to the EEA Agreement. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operator and to provide further services associated with the use of the website and the Internet to the website operator.
The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. You can prevent the storage of Cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website and our Tools and Services to their full extent. You can also prevent Google from collecting the data generated by the Cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout?hl=en.
For more information, please visit tools.google.com/dlpage/gaoptout?hl=en or www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and data protection). We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymous capture of IP addresses (so-called IP masking).
We use Google AdWords Remarketing to advertise FRAEND across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the FRAEND website you have viewed by placing a Cookie on your machine. This Cookie does not in anyway identify you or give access to your computer. The Cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager
Every time you access our Internet pages, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files. The records stored in this case contain the following data:
These logfile records are evaluated anonymously to improve the offering and make it more User-friendly, to find and fix bugs, and to control server load.
Unless otherwise stated, we will receive the information from you (including the equipment you use).
Data Transmission to Third Countries
Data may be transferred to third countries outside the European Union. This is done on the basis of legally provided contractual arrangements, which should ensure an adequate protection of your data.
All our communications are protected by the standard contractual clauses and data processing contracts of the European Commission, as provided for in the European Data Protection Act. You can see these documents on request.
Links to the Websites of Third Parties
Facebook is operated by Facebook Inc. of 1601 S. California Ave, Palo Alto, CA 94304, USA and is available at www.facebook.com. These individual social plugins are identified by one of the Facebook logos or with the addition "Facebook Social Plugin". A list of the appearance and functions of each plugin can be found here: developers.facebook.com/docs/plugins. When you access a page of our website that contains such a social plugin, the browser you are using will establish a direct connection to Facebook’s servers. The content of the social plugin is sent directly from Facebook to your browser and integrated into the website by your browser. We have no control over the amount of data that Facebook collects using the social plugins, and therefore we would like to inform you about this to the best of our knowledge: Due to the inclusion of the social plugins, Facebook will be informed that you have visited the corresponding page of our website, even if you are not registered as a Facebook user or not logged in to Facebook. This information is sent from your browser to a Facebook server in the United States together with your IP address and saved there. According to the information provided by Facebook, only an anonymous IP address of non-registered users in Germany is stored. If you are logged in to Facebook, Facebook can make a connection between your Facebook account and visiting our website. Facebook receives information about your visit to our website regardless of whether you interact with the social plugins or not.